Communiqueso Podcast

Are you an in-house marketer feeling stuck because the marketing industry is moving faster than your firm? Are you lacking the freedom to test or implement what you learn through reading and professional development? Are you frustrated with the opportunities for growth available within your industry? YOU ARE NOT ALONE. The Communiqueso Podcast seeks to inform, advise and inspire in-house marketers to challenge the status quo and create organizational change by sharing expertise and candid stories of success and failure. We bring you weekly marketing, communications, and career insight from professionals in the field who have leveraged their expertise and talent to create real change and advance the role of marketing within their organizations. These thought leaders and advocates have walked the walk, and now we’re inviting them to talk the talk. Grab a chip and dig in.
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Communiqueso Podcast



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Now displaying: November, 2015
Nov 30, 2015

Everybody who has moved up the corporate ladder can attest that “the skills that got you to where you are, are not the skills that will get you to your next job." One of the most challenging aspects of taking on a management role is learning how to effectively manage people, keep them motivated and engaged in their work.

On today’s episode we’re going to be talking to Amy Adye, CPSM, Associate and Marketing Manager of SmithGroupJJR's Corporate Workplace Practice, about the transition from managing things to managing people.

Nov 26, 2015

On Monday's episode we spoke with Katie Garrett, Account Director with RepEquity, about the value of corporate social responsibility to your firm, its employees, and the bottom line. Today we're going to talk to Katie about her recent transition to the agency world, her time as a one-woman-marketing team, and the tools she can't live without.

Nov 23, 2015

Every firm is doing something to give back to the community. But not many firms are capitalizing on that from a marketing and branding perspective - which is a huge missed opportunity! Marketers must realize the business case for corporate social responsibility (CSR).

On this week's episode, we chat with Katie Garrett, Account Director at Rep Equity about the value of CSR to your organization and engaging employees, and how to market cause work without patting yourself on the back.

Nov 19, 2015

On Monday's episode we spoke with Alice Phillips, Director of Neatline Creative, about the importance of developing a unique, authentic voice for your brand. Today we're going to talk to Alice about her biggest win, owning (and marketing) her own firm, and the role her network plays in staying current.

Nov 16, 2015

It's a very noisy world out there, with a TON of new content being published every day. Through social media, corporate and personal blogs, and podcasts just like ours, everyone has the power to be a publisher. This ever-increasing flood of content makes it more difficult than ever to stand out, and that's why having a unique voice is so important.

On this week's episode, we chat with Alice Phillips, Director of Neatline Creative about the power of a unique voice, the importance of authenticity, and the clarity that knowing who you are can bring to both internal and external marketing efforts.

Nov 12, 2015

On Monday's episode we spoke with Julie Huval, marketing professional for Beck Technology, about how her firm is tracking and analyzing digital analytics to inform marketing strategy and planning. Today we're going to talk to Julie about her educational background, career path and the role her network has played in her becoming a nationally respected AEC marketer.

Nov 9, 2015

Marketers have access to more data than ever before. And it's an extremely daunting task to look at all of that data and truly understand what it means and how it can influence strategic decisions. But it is also a great opportunity to showcase the impact and value of marketing. On this week's episode, we chat with Julie Huval, CPSM, of Beck Technology about how marketers can be using analytic data to influence strategic marketing decisions within their organizations.

Nov 5, 2015

On Monday's episode we spoke with Ida Cheinman, Partner at branding and communications firm Substance 151, about human to human (or H2H) marketing and the value of a likable brand. Today we're going to talk to Ida about her career path and how she's grown from a graphic designer to a well-respected leader in the professional services marketing and communications industry.

Nov 1, 2015

We've all heard the phrase, "It's not businesses doing business with other businesses, but rather people doing business with other people." In the professional services world, we're really starting to see this personal touch influence marketing and communications and believe it creates an enormous opportunity to update how your company is speaking to its customers.

On this week's episode, we chat with Ida Cheinman, Partner of Substance151, a Baltimore-based branding and communications firm, about human-to-human (or H2H) marketing and the value of a likable brand.

Music by SONGO 21 - Studio sessions 2003 by SONGO 21 is licensed under a Attribution-NonCommercial-ShareAlike 3.0 International License.