On Monday's episode we spoke with Erin Ongena, Associate Vice President and Marketing Manager for CallisonRTKL's Commercial Practice Group, about how to empower, engage, and motivate your decentralized marketing team. Today we catch back up with Erin to discuss the role relationships have played in her career, working at a global scale, and what's in store for her team in 2016.
The benefits of a centralized marketing team seem pretty obvious. Team culture, transparency, and collaboration come naturally when you're sharing the same office space. But with large-scale mergers, paired with the ability to work virtually, many marketers are finding themselves part of a team they don't see on a regular basis, if at all.
On this week's episode, we chat with Erin Ongena, Associate Vice President and Marketing Manager for CallisonRTKL's Commercial Practice Group, about how she keeps her team connected, motivated, and contributing at the highest level within her organization.
On Monday's episode we spoke with Tim Asimos, CPSM, Vice President and Director of Digital Innovation at Circle S Studio, about how to plan, start, and refine your content marketing program. Today we reconnect with Tim to discuss his career path, his approach to ongoing professional development, and his next big content adventure.
We all need to create content, and then create more, but how do we make sure that the content we are pushing out is actually good?
On today’s episode we’re going to be talking to Tim Asimos, CPSM, Vice President and Director of Digital Innovation at Circle S Studio, about developing a digital marketing strategy and creating content that results in measurable value.
On Monday's episode we spoke with Amy Adye, CPSM, Associate and Marketing Manager of SmithGroupJJR's Corporate Workplace Practice, about her transition into management, establishing yourself as a leader, and having your team's back. Today we're chatting with Amy about her career, and how taking risks and proving value has paid off.