Communiqueso Podcast

Are you an in-house marketer feeling stuck because the marketing industry is moving faster than your firm? Are you lacking the freedom to test or implement what you learn through reading and professional development? Are you frustrated with the opportunities for growth available within your industry? YOU ARE NOT ALONE. The Communiqueso Podcast seeks to inform, advise and inspire in-house marketers to challenge the status quo and create organizational change by sharing expertise and candid stories of success and failure. We bring you weekly marketing, communications, and career insight from professionals in the field who have leveraged their expertise and talent to create real change and advance the role of marketing within their organizations. These thought leaders and advocates have walked the walk, and now we’re inviting them to talk the talk. Grab a chip and dig in.
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Communiqueso Podcast



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Now displaying: February, 2016
Feb 29, 2016

Hiring an entry level candidate has it’s pros and cons – you can train according to your own preferences and standards without having breaking bad habits, but it can also be a A LOT of work. Is the investment worth it? Today, we’re talking with Catherine Dewitt, Director, Marketing + Business Development at BKM about her process for onboarding, and why she prefers to find, hire and train the right candidates who happen to be entry level. (Spoiler alert – our very own Laura Ewan is a prodigy of this process!).

Feb 18, 2016

On Monday's episode, we spoke with Stacey Ho, CPSM and senior marketer at Brown and Caldwell about ways marketers can maximize the value of their CRM. Today we're back with Stacey to learn more about her career, including her exciting path to starting her own consultancy and what brought her back to the in-house role.

Feb 15, 2016

Creating a high-performing customer relationship management system, or CRM, is one of the most difficult, yet valuable, marketing tools a firm can implement. Not only does it require the support and participation of overstretched seller-doers to be successful, but there is no ONE way to do it. So as a marketer, how do you find the system that's right for your firm? How do you get people to actually use it? And with all the headaches that come with implementation, what's in it for us?

Today, we’ll be chatting with Stacey Ho, CPSM and senior marketer with Brown and Caldwell, about the benefits, challenges and rewards of a functional customer relationship management (CRM) system.

Feb 11, 2016

On Monday's episode, we spoke with Josh Miles, principal of branding, design, and marketing agency MilesHerndon, about things to consider when planning for a website redesign. Today we're back with Josh to more about his story, and how his obsession with design continues to drive and shape his career.

Feb 8, 2016

Designing, building, and launching a successful professional services website is an enormous investment of time and money. But with more and more potential clients using websites and social media to "try before they buy," it's an investment those of us relying on outdated sites and strategies can't afford to put off if we want to remain competitive.

Today, we'll be talking with Josh Miles, principal of branding, design, and marketing agency MilesHerndon, about what marketers need to do, know, and discuss before approaching a website redesign for your firm.

Feb 4, 2016

On Monday's episode, we spoke with Dana Galvin Lancour, FSMPS, CPSM, Corporate Communications Director for Barton Malow Company, about marketing's role in building a high-performing culture. Today we're chatting with Dana about the her unique career path, and overcoming the challenges she faced in her transition from external to internal communications.

Feb 1, 2016

As today's firms grow and the pursuit of both projects AND talent becomes more competitive, firm culture has become a bigger differentiator than ever before. And though we've all heard the phrase "culture eats strategy for breakfast," sustaining a successful firm culture is, in fact, a strategic effort.

Today, we'll be talking with Dana Galvin Lancour, FSMPS, CPSM and Corporate Communications Director at Barton Malow Company about investing in corporate culture and how internal marketing and communications contribute to defining, shaping, and reinforcing it.