Communiqueso Podcast

Are you an in-house marketer feeling stuck because the marketing industry is moving faster than your firm? Are you lacking the freedom to test or implement what you learn through reading and professional development? Are you frustrated with the opportunities for growth available within your industry? YOU ARE NOT ALONE. The Communiqueso Podcast seeks to inform, advise and inspire in-house marketers to challenge the status quo and create organizational change by sharing expertise and candid stories of success and failure. We bring you weekly marketing, communications, and career insight from professionals in the field who have leveraged their expertise and talent to create real change and advance the role of marketing within their organizations. These thought leaders and advocates have walked the walk, and now we’re inviting them to talk the talk. Grab a chip and dig in.
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Communiqueso Podcast



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Now displaying: March, 2016
Mar 31, 2016

Folllowing up on Monday's episode when we chatted with Kenda about negotiating skills, in today's episode we'll get to know Kenda a little better and learn about her career path.

Mar 28, 2016

Negotiation. Just saying the word makes me uncomfortable. But why? Negotiation is what you make of it, from salary, to benefits, even memberships and professional development. And there is plenty of room for most of us to grow and improve. Today, we’re chatting with Kenda Salisbury, CPSM, Pacific Northwest Business Development Manager at Degenkolb Engineers to ease concerns and learn from her negotiating tactics. You know, like a BOSS.

Mar 24, 2016

On Monday's episode, we talked with Louise about how to make the most out of corporate anniversaries while staying true to your brand. Today we're back with Louise to talk more about accountability, the role of humor in marketing, and the people who have had the biggest impact on her career.

Mar 21, 2016

Corporate anniversaries present a unique marketing and positioning opportunity - formal announcements, messaging, storytelling, logos, events, webpages. But what's most important is to tell the story while providing value - both internally and externally. Today, we'll be chatting with Louise Boulton-Lear, CPSM, Vice President of Integrated Marketing Communications at DAVIS Construction, to hear her take on corporate anniversaries and how to make the most of it, while staying true to your brand.

Mar 17, 2016

On Monday's episode, we talked with Jennifer about event planning, and leaving a lasting impression on client and peers. Today, we catch back up to learn about Jennifer's career, and the recent launch of her new business.

Mar 14, 2016

Events. Love 'em or hate 'em, if you're an AEC marketer, event planning and execution are bound to fall under your role at some point in your career. Luckily, I (Kate) fall into that category of "love,"  Laura, not so much. Today we'll be chatting with Jen Newman, CPSM, CEO at Ignite Coaching & Consulting about some of the amazing and value-driven events she has pulled off in her 20 years of AEC experience.

Mar 10, 2016

On Monday's episode, we talked to Bethany Rustic Smith about the benefits of becoming an expert in firm finance. But on today's show, we welcome Bethany back to share stories about her career, including what she's learned about being a good manager.

Mar 7, 2016

As marketers, we're all about proving impact on our firm's bottom line. But outside of winning and promoting work, many of us don't have an in-depth knowledge of what goes into keeping our firms profitable. If we're going to impact the bottom line, shouldn't we understand how it gets drawn in the first place? Today, we’ll be chatting with Bethany Rustic Smith, FSMPS, CPSM, Director of Business Development for the Cincinnati office of Taft Stettinius & Hollister LLP, about why, when, and how marketers should start becoming fluent in their firm's financials.

Mar 3, 2016

On Monday's episode, we chatted with Catherine about finding, hiring and onboarding the right entry level candidate. But on today's show, we'll be learning more about Catherine's career path and influencers along the way.