On Monday's episode, we welcomed Sylvia Montgomery, CPSM to talk to us about how original research can be used as a content marketing tool. For today's Double Dip, we’re back with Sylvia to learn more about how her career, and how she went from a graphic designer to a brand and marketing expert in the professional services niche.
As consumers in a data-driven world, we are all more informed than ever before. Buying a new camera? Check out Consumer Reports. Thinking about trying a new restaurant? Not before seeing it's Yelp rating. Whether we know it or not, we're constantly conducting original research to learn more about companies, products, and services before we invest our time and money. But as marketers - or professional services firms - we don't always apply that same level of due diligence when making decisions that impact our clients or marketing strategies. Today we're excited to be chatting with Sylvia Montgomery, CPSM, Senior Partner with Hinge about conducting original research, and how you can leverage your findings to create value for your firm.
Susan has come a long way from being a shy English teacher to today, an inspirational presentation coach for AEC firms across the country. On today's double dip, she is sharing some great stories and advice she's learned along her glamorous journey.
As in-house marketers, we're often the go-to internal resource on coaching technical staff for presentations - be it for a client interview, speaking opportunity or internal meeting. And while most of us are natural-born communicators, presentations bring unique challenges. Before we can coach others, we must be great presenters ourselves. That's why we're excited to welcome Susan Murphy of Murphy Motivation and Training to the podcast this week to share her valuable insight surrounding her 20-years as a presentation coach.
We're back with Heather Davis, Managing Director of Brand + Culture and MGAC, to learn about her career journey - and how a design background has led to her current marketing role in the AEC industry.
If you've made it to this point in your career and have never faced a difficult conversation in the workplace, I'd say you've most likely either avoided them or you're simply a lucky individual! Whether related to performance issues, personality conflicts, or a hostile work environment - these confrontational discussions are by no means easy, but extremely necessary. Learning how to face these direct conversations head on is an important step in everyone's career, and we're excited to be chatting with Heather Davis this week to hear about her experience and tactful approach.
On Monday's episode, we chatted with Joanna Hoffschneider about the challenges of taking on a new team and how to overcome them. Today, we're back with Joanna to hear more about her career as a marketer, the impact of her personal network, and why she's making the next year about getting back to the basics.
Starting a new job is hard. There's a new culture to adapt to, and new projects and procedures to learn. And if you're a manager, you also have the challenge of taking on a new team. Today we'll be talking with Joanna Hoffschneider, industry vet and Vice President of Business Development and Marketing at Grimm + Parker, about how to turn your NEW team into YOUR team.
We're back today with Mindy Hinsley, CPSM to learn more about her career experience and challenges.
Strategic planning. It's one of those things that we all know we should be doing, but don't always dedicate the time and resources true to our intentions. When done right, a strategic plan will act as a roadmap to not only plan for the future, but also guide and motivate each employee in their daily decisions. Today we're chatting with Mindy Hinsley, CPSM, about the value she sees in keeping the plan alive, and how to incorporate the strategic planning process into you everyday routine.
On Monday's episode, we talked with Kim about her passion for mentoring and why she thinks marketers at every experience level should have one. we're back with Kim to learn more about her career, the lessons she's learned along the way, and what inspired her to start 1200 Miles Away – her highly successful lifestyle blog about marriage, military life, parenting a tween, and everything else life might throw at her.
Mentoring. We all know we need it, but don't always make the time for it in our increasingly busy schedules. But mentoring isn't a luxury that should be reserved for our spare time, it's a necessary investment that deserves to be prioritized if you want to grow as a professional – and help others do the same. Today we'll be talking with Kim Robertson, CPSM, Senior Marketing Manager at MKK Consulting Engineers, about the value of mentoring, and being mentored, at every stage of your career.
On Monday's episode, we talked with Kathryn about different tactics she has found to improve the procurement process. Today we're back with Kathryn to learn about her interesting career path that ultimately landed her in the AEC world!
As a marketer or business developer in the AEC industry, you've no doubt spent your fair share of time dedicated to the procurement process. This deadline driven environment moves quickly, and oftentimes you're moving onto the next pursuit without giving much thought to the process you're following. Today, we're chatting with Kathryn Bennett-Curtis, CPSM about improving the procurement process by finding efficiencies that will lead to a higher hit rate and a happier team.
For the second half of our Get to Know CQ series, we're back with a Double Dip style episode featuring the grand duchess of gifs herself – Kate Attilio, CPSM!
In the past few months, we've had quite a few requests of folks wanting to get to know us (Laura and Kate) a little better. So - as promised, here is our first "double-dip-style" interview with Laura!
We're so, so excited to announce that we've been selected to speak at SMPS Build Business: Synthesis, this August in Philadelphia! And in true Communiqueso style, the program will consist of interviews with top industry leaders from around the country. The catch? We plan to select the panel members based on YOUR suggestions! Listen to find out how you can nominate panelists, and participate in the conversation.
Folllowing up on Monday's episode when we chatted with Kenda about negotiating skills, in today's episode we'll get to know Kenda a little better and learn about her career path.
Negotiation. Just saying the word makes me uncomfortable. But why? Negotiation is what you make of it, from salary, to benefits, even memberships and professional development. And there is plenty of room for most of us to grow and improve. Today, we’re chatting with Kenda Salisbury, CPSM, Pacific Northwest Business Development Manager at Degenkolb Engineers to ease concerns and learn from her negotiating tactics. You know, like a BOSS.
On Monday's episode, we talked with Louise about how to make the most out of corporate anniversaries while staying true to your brand. Today we're back with Louise to talk more about accountability, the role of humor in marketing, and the people who have had the biggest impact on her career.
Corporate anniversaries present a unique marketing and positioning opportunity - formal announcements, messaging, storytelling, logos, events, webpages. But what's most important is to tell the story while providing value - both internally and externally. Today, we'll be chatting with Louise Boulton-Lear, CPSM, Vice President of Integrated Marketing Communications at DAVIS Construction, to hear her take on corporate anniversaries and how to make the most of it, while staying true to your brand.
On Monday's episode, we talked with Jennifer about event planning, and leaving a lasting impression on client and peers. Today, we catch back up to learn about Jennifer's career, and the recent launch of her new business.
Events. Love 'em or hate 'em, if you're an AEC marketer, event planning and execution are bound to fall under your role at some point in your career. Luckily, I (Kate) fall into that category of "love," Laura, not so much. Today we'll be chatting with Jen Newman, CPSM, CEO at Ignite Coaching & Consulting about some of the amazing and value-driven events she has pulled off in her 20 years of AEC experience.
On Monday's episode, we talked to Bethany Rustic Smith about the benefits of becoming an expert in firm finance. But on today's show, we welcome Bethany back to share stories about her career, including what she's learned about being a good manager.
As marketers, we're all about proving impact on our firm's bottom line. But outside of winning and promoting work, many of us don't have an in-depth knowledge of what goes into keeping our firms profitable. If we're going to impact the bottom line, shouldn't we understand how it gets drawn in the first place? Today, we’ll be chatting with Bethany Rustic Smith, FSMPS, CPSM, Director of Business Development for the Cincinnati office of Taft Stettinius & Hollister LLP, about why, when, and how marketers should start becoming fluent in their firm's financials.