On Monday's episode, we spoke with Stacey Ho, CPSM and senior marketer at Brown and Caldwell about ways marketers can maximize the value of their CRM. Today we're back with Stacey to learn more about her career, including her exciting path to starting her own consultancy and what brought her back to the in-house role.
Creating a high-performing customer relationship management system, or CRM, is one of the most difficult, yet valuable, marketing tools a firm can implement. Not only does it require the support and participation of overstretched seller-doers to be successful, but there is no ONE way to do it. So as a marketer, how do you find the system that's right for your firm? How do you get people to actually use it? And with all the headaches that come with implementation, what's in it for us?
Today, we’ll be chatting with Stacey Ho, CPSM and senior marketer with Brown and Caldwell, about the benefits, challenges and rewards of a functional customer relationship management (CRM) system.
On Monday's episode, we spoke with Josh Miles, principal of branding, design, and marketing agency MilesHerndon, about things to consider when planning for a website redesign. Today we're back with Josh to more about his story, and how his obsession with design continues to drive and shape his career.
Designing, building, and launching a successful professional services website is an enormous investment of time and money. But with more and more potential clients using websites and social media to "try before they buy," it's an investment those of us relying on outdated sites and strategies can't afford to put off if we want to remain competitive.
Today, we'll be talking with Josh Miles, principal of branding, design, and marketing agency MilesHerndon, about what marketers need to do, know, and discuss before approaching a website redesign for your firm.
On Monday's episode, we spoke with Dana Galvin Lancour, FSMPS, CPSM, Corporate Communications Director for Barton Malow Company, about marketing's role in building a high-performing culture. Today we're chatting with Dana about the her unique career path, and overcoming the challenges she faced in her transition from external to internal communications.
As today's firms grow and the pursuit of both projects AND talent becomes more competitive, firm culture has become a bigger differentiator than ever before. And though we've all heard the phrase "culture eats strategy for breakfast," sustaining a successful firm culture is, in fact, a strategic effort.
Today, we'll be talking with Dana Galvin Lancour, FSMPS, CPSM and Corporate Communications Director at Barton Malow Company about investing in corporate culture and how internal marketing and communications contribute to defining, shaping, and reinforcing it.
On Monday's episode, we spoke with Jenifer Johnson, Senior Associate with Thornton Tomasetti, about proving your value as a business developer. Today, we're back to learn more about Jen and her career, including her opinion of the glass ceiling in AEC.
The business development role carries with it a lot of mystery. Why are they never in the office? What do they do besides go to events? This mysterious qualifying skill set, along with days spent away from the office, often leave business developers in a constant struggle to prove their value.
On this week's episode, we talk with Jenifer Johnson, Senior Associate with Thornton Tomasetti, about her approach to communicating, proving, and increasing the value of her role as a business development leader within her firm.
On Monday's episode, we spoke with Brian Reilly, CPSM, Senior Technologist at Liftoff, about the startup mentality. Today he's back to share his story, including his dabble in the AEC industry and what he has learned from taking risks.
The mentality, structure and everyday practices that accompany a startup are refreshing. It's an environment that is based on risk and passion. And it gives every employee the sense of ownership that drives them to do their best work.
Today we're chatting with Brian Reilly, CPSM and Senior Technologist at Liftoff. Brian left his comfy corporate marketing job nearly five years ago to join his best friend in a startup venture - something that has turned into a rewarding career change and growth opportunity for them both.
On Monday's episode, we spoke with Melissa Rysak, CPSM, Marketing and Business Development Director for Daroff Design, about her recent transition into the BD role and what it's taught her. Today we're chatting with Melissa about the biggest influences on her career, what her biggest failure has taught her about getting things done, and how she continues to challenge herself daily.
As a marketer in the AEC industry, there are historically two dominant career paths to choose from: marketing or business development. And when it comes to the later, we’re often led to believe you either have it, or you don’t. The good news is, a talent for business development doesn’t have to be something you’re born with. It can be a skill learned over time just like any other.
On this week’s episode, we talk with Melissa Rysak, CPSM, Business Development and Marketing Director with Daroff Design, about her recent transition from marketing to business development, what she’s learned, and how her perspective on the role has changed.
On Monday's episode we spoke with Erin Ongena, Associate Vice President and Marketing Manager for CallisonRTKL's Commercial Practice Group, about how to empower, engage, and motivate your decentralized marketing team. Today we catch back up with Erin to discuss the role relationships have played in her career, working at a global scale, and what's in store for her team in 2016.
The benefits of a centralized marketing team seem pretty obvious. Team culture, transparency, and collaboration come naturally when you're sharing the same office space. But with large-scale mergers, paired with the ability to work virtually, many marketers are finding themselves part of a team they don't see on a regular basis, if at all.
On this week's episode, we chat with Erin Ongena, Associate Vice President and Marketing Manager for CallisonRTKL's Commercial Practice Group, about how she keeps her team connected, motivated, and contributing at the highest level within her organization.
On Monday's episode we spoke with Tim Asimos, CPSM, Vice President and Director of Digital Innovation at Circle S Studio, about how to plan, start, and refine your content marketing program. Today we reconnect with Tim to discuss his career path, his approach to ongoing professional development, and his next big content adventure.
We all need to create content, and then create more, but how do we make sure that the content we are pushing out is actually good?
On today’s episode we’re going to be talking to Tim Asimos, CPSM, Vice President and Director of Digital Innovation at Circle S Studio, about developing a digital marketing strategy and creating content that results in measurable value.
On Monday's episode we spoke with Amy Adye, CPSM, Associate and Marketing Manager of SmithGroupJJR's Corporate Workplace Practice, about her transition into management, establishing yourself as a leader, and having your team's back. Today we're chatting with Amy about her career, and how taking risks and proving value has paid off.
Everybody who has moved up the corporate ladder can attest that “the skills that got you to where you are, are not the skills that will get you to your next job." One of the most challenging aspects of taking on a management role is learning how to effectively manage people, keep them motivated and engaged in their work.
On today’s episode we’re going to be talking to Amy Adye, CPSM, Associate and Marketing Manager of SmithGroupJJR's Corporate Workplace Practice, about the transition from managing things to managing people.
On Monday's episode we spoke with Katie Garrett, Account Director with RepEquity, about the value of corporate social responsibility to your firm, its employees, and the bottom line. Today we're going to talk to Katie about her recent transition to the agency world, her time as a one-woman-marketing team, and the tools she can't live without.
Every firm is doing something to give back to the community. But not many firms are capitalizing on that from a marketing and branding perspective - which is a huge missed opportunity! Marketers must realize the business case for corporate social responsibility (CSR).
On this week's episode, we chat with Katie Garrett, Account Director at Rep Equity about the value of CSR to your organization and engaging employees, and how to market cause work without patting yourself on the back.
On Monday's episode we spoke with Alice Phillips, Director of Neatline Creative, about the importance of developing a unique, authentic voice for your brand. Today we're going to talk to Alice about her biggest win, owning (and marketing) her own firm, and the role her network plays in staying current.
It's a very noisy world out there, with a TON of new content being published every day. Through social media, corporate and personal blogs, and podcasts just like ours, everyone has the power to be a publisher. This ever-increasing flood of content makes it more difficult than ever to stand out, and that's why having a unique voice is so important.
On this week's episode, we chat with Alice Phillips, Director of Neatline Creative about the power of a unique voice, the importance of authenticity, and the clarity that knowing who you are can bring to both internal and external marketing efforts.
On Monday's episode we spoke with Julie Huval, marketing professional for Beck Technology, about how her firm is tracking and analyzing digital analytics to inform marketing strategy and planning. Today we're going to talk to Julie about her educational background, career path and the role her network has played in her becoming a nationally respected AEC marketer.
Marketers have access to more data than ever before. And it's an extremely daunting task to look at all of that data and truly understand what it means and how it can influence strategic decisions. But it is also a great opportunity to showcase the impact and value of marketing. On this week's episode, we chat with Julie Huval, CPSM, of Beck Technology about how marketers can be using analytic data to influence strategic marketing decisions within their organizations.
On Monday's episode we spoke with Ida Cheinman, Partner at branding and communications firm Substance 151, about human to human (or H2H) marketing and the value of a likable brand. Today we're going to talk to Ida about her career path and how she's grown from a graphic designer to a well-respected leader in the professional services marketing and communications industry.