The benefits of a centralized marketing team seem pretty obvious. Team culture, transparency, and collaboration come naturally when you're sharing the same office space. But with large-scale mergers, paired with the ability to work virtually, many marketers are finding themselves part of a team they don't see on a regular basis, if at all.
On this week's episode, we chat with Erin Ongena, Associate Vice President and Marketing Manager for CallisonRTKL's Commercial Practice Group, about how she keeps her team connected, motivated, and contributing at the highest level within her organization.