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Communiqueso Podcast

Are you an in-house marketer feeling stuck because the marketing industry is moving faster than your firm? Are you lacking the freedom to test or implement what you learn through reading and professional development? Are you frustrated with the opportunities for growth available within your industry? YOU ARE NOT ALONE. The Communiqueso Podcast seeks to inform, advise and inspire in-house marketers to challenge the status quo and create organizational change by sharing expertise and candid stories of success and failure. We bring you weekly marketing, communications, and career insight from professionals in the field who have leveraged their expertise and talent to create real change and advance the role of marketing within their organizations. These thought leaders and advocates have walked the walk, and now we’re inviting them to talk the talk. Grab a chip and dig in.
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Feb 29, 2016

Hiring an entry level candidate has it’s pros and cons – you can train according to your own preferences and standards without having breaking bad habits, but it can also be a A LOT of work. Is the investment worth it? Today, we’re talking with Catherine Dewitt, Director, Marketing + Business Development at BKM about her process for onboarding, and why she prefers to find, hire and train the right candidates who happen to be entry level. (Spoiler alert – our very own Laura Ewan is a prodigy of this process!).

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