Marketers have access to more data than ever before. And it's an extremely daunting task to look at all of that data and truly understand what it means and how it can influence strategic decisions. But it is also a great opportunity to showcase the impact and value of marketing. On this week's episode, we chat with Julie Huval, CPSM, of Beck Technology about how marketers can be using analytic data to influence strategic marketing decisions within their organizations.
On Monday's episode we spoke with Ida Cheinman, Partner at branding and communications firm Substance 151, about human to human (or H2H) marketing and the value of a likable brand. Today we're going to talk to Ida about her career path and how she's grown from a graphic designer to a well-respected leader in the professional services marketing and communications industry.
We've all heard the phrase, "It's not businesses doing business with other businesses, but rather people doing business with other people." In the professional services world, we're really starting to see this personal touch influence marketing and communications and believe it creates an enormous opportunity to update how your company is speaking to its customers.
On this week's episode, we chat with Ida Cheinman, Partner of Substance151, a Baltimore-based branding and communications firm, about human-to-human (or H2H) marketing and the value of a likable brand.
Music by SONGO 21 - Studio sessions 2003 by SONGO 21 is licensed under a Attribution-NonCommercial-ShareAlike 3.0 International License.