Creating a high-performing customer relationship management system, or CRM, is one of the most difficult, yet valuable, marketing tools a firm can implement. Not only does it require the support and participation of overstretched seller-doers to be successful, but there is no ONE way to do it. So as a marketer, how do you find the system that's right for your firm? How do you get people to actually use it? And with all the headaches that come with implementation, what's in it for us?
Today, we’ll be chatting with Stacey Ho, CPSM and senior marketer with Brown and Caldwell, about the benefits, challenges and rewards of a functional customer relationship management (CRM) system.